Shrinkflation strikes again

GeoffL

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750
Jan and I love Activia yoghurts. However, the pots in the latest 8 packs of "yellow fruits" variety have changed shape. A quick check on the old and new outer packaging reveals that Danone have reduced the amount of yoghurt in each pot from 120g to 115g. -- another victim of shrinkflation to join Wagon Wheels, Mars Bars, M&Ms, Birds Eye Fishfingers, Toblerones, etc., etc. Even the bio washing capsules we use in the toilet cassette have fallen victim as there are now 19 instead of 20 capsules per pack. :( :mad:
 

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