This is a big topic on my RAV4 forum and many who are far more knowledgable than I am when it comes to engines (it doesn't take much to be so) say NEVER use any supermarket fuel in diesel engines as the first rule; add the BG244 (I think it is 244?) if getting a new (to them) car that may have been run supermarket fuel (also referred to as Weasel Pee) to give the injectors and stuff a bit of a clean out. Many of them run solely on the Premium Diesel as well.
I find the premium stuff a bit too pricey but do stick to Shell or Costco fuel, and failing that other branded fuels such as Esso and never the Weasel Pee unless I am really stuck and would run out otherwise.
There is a product I used to use in my 1.9TD VW T4 - Diesel Rhino (
https://amzn.to/2T1YBJJ). TBH I am not that sensitive to subtle changes in Engine notes and performance but I think it did make a difference and many folk on the VW Forum reported great results with it (It was introduced on that forum by the developer, who is an active member there). I keep meaning to try in on my 2.8L TDi VW as still got lots left (use 1mL per Litre of fuel so it goes a long way). If you wanted to give this a go, let me know and I should be able to get you a discount code.